Media Kit & Brand Overview

A World Outside My Window (AWOMW)

Media Kit & Brand Overview

Platform: Substack & Web
Primary Focus: Mental Health, Mindful Living, Self-Care Advocacy & Medication Safety
Founder & Lead Writer: Tracy M. Robertson (T.M. Robertson)
Brand Palette: Sage Green & Ivory

Platform Overview & Reach

A World Outside My Window (AWOMW) is a publication dedicated to providing warm, practical, and authentic resources for mental wellness, mindful journaling, and self-care.

• All-Time Readers / Pageviews: 81,000+ (Verified standalone metric excluding My Grandma's Teacups)
• Primary Platform: Substack (Newsletter & Dedicated Articles)
• Social Reach: 9,900+ engaged followers on X (@TM_Robertson)
• Target Audience: Women aged 25–65 actively seeking tools for stress management, medication-assisted wellness, mindful routine design, and holistic self-care.

2026 Core Advocacy: The Photosensitivity Initiative

A major focus of AWOMW’s 2026 editorial calendar is Drug-Induced Photosensitivity Advocacy.

Many widely prescribed mental health medications (including specific SSRIs, mood stabilizers, and antipsychotics) significantly increase UV sensitivity and skin vulnerability. AWOMW bridges the gap between medical awareness and daily self-care by framing high-quality SPF, sun safety gear, and restorative skincare as essential wellness tools—helping readers safely engage with the world outside their window while staying on their wellness journey.

Partnership Opportunities

We collaborate with health-conscious, ethical, and wellness-focused brands through authentic storytelling and practical integrations:

1. Unboxing & First Impressions: Video and photo features unboxing self-care kits, protective skincare, wellness tools, or cozy lifestyle products.
2. Dedicated Product Reviews: In-depth, honest blog and Substack features showing how your product integrates into a daily self-care routine.
3. Self-Care Station & Gift Guides: Curated inclusion in seasonal roundups (e.g., "Medication-Safe Summer Essentials" or "Winter Rest & Reset Sets").
4. Community Promo Codes: Exclusive discount offerings shared directly with our engaged subscriber list and social audience.

Collaboration Standards

• Voice: Warm, smart, encouraging, and focused on solving real-world community pain points.
• Integrity: Every review is authentic—we only partner with brands that align with our community's safety, health, and wellness values.

Contact & Inquiries

Founder & Content Lead: Tracy M. Robertson
Inquiries & Proposals: mygrandmasteacups@gmail.com